James Jordan
Co-founder · Product & engineering
Built Recal. Spends his days writing the code that runs the operation Maud designed.
Recal didn't start in a boardroom. It started with a manager running luxury villas, fed up with the patchwork of tools that were never built for the job.
Maud runs Match Real Estate. She was the user before there was a product — managing luxury villas across WhatsApp threads, Google Sheets, Trello boards, Dropbox folders and a separate CRM, stitching it all together by hand every day.
There came a moment when it was obvious: none of it was built for this job. Calendly is for talking. Notion is for documenting. Channel managers are for OTA inventory. Nothing operated properties.
Some tools are for talking. Some are for documenting. Some are for organising. Recal operates properties.
Recal is not a booking platform and not a channel manager. It's built deliberately for the opaque luxury market — where deals happen off-platform, every property is different, and the operation lives across owners, agents, managers and staff who all need to see the same truth.
Co-founder · Product & engineering
Built Recal. Spends his days writing the code that runs the operation Maud designed.

Co-founder · Operations
Runs Match Real Estate and uses Recal every day. Knows the luxury villa market because she works in it.
Not incidental. Ibiza is the market we understand — it's why the product is the way it is. We're not a team in San Francisco guessing at what luxury villa management involves.
If you manage properties and want to see it, get in touch.